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The Mixology Of Content Marketing

To get your message across to your audience, you have to serve it up in a way that’s easy to consume and enjoyable—like a refreshing cocktail. This infographic from JBH shares the variety of content formats available for B2B marketers to try out in their campaigns.  

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How to approach your B2B marketing like an NFL quarterback

As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback like Eli Manning call a play and then suddenly seeing the team perform in perfect unison (maybe not always!) to advance on the field toward the end zone. As competition heats…

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Facebook lets brands, publishers connect Groups to their Pages

Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like…

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colour

The designer’s guide to using colour in branding | Creative Bloq

Colour sells. Whether you’re working with a product, service or space, the ‘right’ combinations of colours can influence how someone feels, thinks and behaves – with powerful results. The world’s favourite colour revealed According to a study by the Loyola University Maryland, colour is registered by the brain before either images or typography. The same…

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Building trust in brands

Why Humanizing Your Brand With a First Name Will Resonate With Customers

Increasingly prevalent in recent years, first-name brands help give companies and their products more authentic, human identities. If not already, the customer of the future may soon find herself asking Alexa to place a pizza order with Dom or for Erica to schedule her monthly loan payment to Marcus. Oscar, Casper, Lucy, Otto, Lola, Dave,…

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INC. | GOOGLE SPENT 2 YEARS STUDYING 180 TEAMS. THE MOST SUCCESSFUL ONES SHARED THESE 5 TRAITS

Over the years, Google has embarked on countless quests, collected endless amounts of data, and spent millions trying to better understand its people. One of the company’s most interesting initiatives, Project Aristotle, gathered several of Google’s best and brightest to help the organization codify the secrets to team effectiveness. Specifically, Google wanted to know why some teams excelled while…

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B2B applications of AI in marketing: Two use cases that matter

Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, and it’s going to further shape the future of how business is done and how relationships are forged between companies and their clients. As I wrote…

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What Is Interactive Video and Why Is It Important to Your B2B Agency?

What’s Interactive Video and Why is it Important to Your B2B Agency? Video is already one of, if not the, most effective marketing tool out there. Stats show that 60% of people prefer video rather than text, and visitors will stay over 8 times as long on a site if it features a video (according…

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What B2B Marketers Can Learn From Hollywood Moguls | DigitalNext

In the battle for attention, content marketers are always on the hunt for better strategies. Many brands have decided to imitate newspapers like The New York Times, which produce massive amounts of high-quality content every day. These marketers invest in “brand newsrooms” and fuel their marketing efforts with a steady stream of lightweight, real-time articles. However,…

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