Blog

Placing customer experience at the heart of your marketing strategy | B2B Marketing

In B2B, nearly 60% of business decision-making has already happened before buyers actually approach their prospective suppliers It’s a statistic we’re all familiar with and in today’s digital-first world it’s hardly surprising: it’s so much easier to conduct upfront research on your prospective suppliers, from reviewing their website to tracking down product or customer service…

Read More →

No Matter The Reality, Content Remains King

When CMO.com first attended the Augmented World Expo back in 2012, conference goers were still getting their arms around a clear definition for the technology. Times sure have changed, and it’s no longer just augmented reality we’re talking about. A few weeks ago, AWE attendees, in Santa Clara, Calif., saw ample evidence of the continued evolution of the augmented,…

Read More →

Influencer Marketing for B2B: 4 Examples That Prove It Can Work

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of influencer marketing, and many B2B brands feel like this channel doesn’t offer as many opportunities for them. While it might seem like influencer marketing…

Read More →

Generation Lead: What to Expect When Planning Lead Generation

Written by: Stefanie Thompson, Digital Producer – Somnio Solutions Despite the age range, these leads do share common pet-peeves in this golden digital age. Remember the shrill sound of a landline disrupting dinner or a knock on the door after settling into the sofa? Well now there are a new set of shared, cross-generational grievances…

Read More →

Data & analytics trends in 2018: What do the experts predict?

It’s been a big year for data-driven marketing. Gone, mostly, are the dry aphorisms about ‘data as the new oil’, and in their place are marketers actually talking about data science. The catalyst for this has arguably been the ‘AI summer’, but there’s much more to consider. Let’s ask the experts what 2018 will have in…

Read More →

IBM Predictions: Life in 2022

7 Techniques for More Effective Brainstorming

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” —Walt Disney Does brainstorming ever feel like a total waste of time? You believe it’s necessary to get your team’s input on a topic, but the session usually just turns into a few…

Read More →

We Continue to Chart our own Course

  Somnio gains top 10 US B2B agency spot   Austin, Texas-based B2B marketing agency Somnio announced a milestone today. The company has reached #8 on the B2B Marketing’s Top US B2B Marcomms Agencies of 2018. “We are truly honored to be listed among these agencies,” said Harold Valderas, founder and CEO of Somnio. “Our…

Read More →

It’s time to re-Ignite B2B marketing | B2B Marketing

We’re really proud to unveil the agenda for B2B Marketing Ignite 2018 – the biggest, brightest and best event in the B2B marketing calendar. We think the agenda this year is more exciting and up-to-the-minute than ever, with new content streams and a host of fantastic and inspirational speakers from across the B2B marketing world.

The transition from Graphic Design to User interface and Use

User Interface Design and User Experience Design are currently the fastest growing industries at the moment, this is because companies are aware of the need to satisfy their users, customers and clients, by making their interaction with their product a good experience. UI/UX designers are in demand and a lot of designers are migrating from…

Read More →

Back to Top