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All About That Bass

Written by: Hagen Goeters – Somnio Marketing and Sales Intern We are fearless. As one of Somnio’s six core values, that fearlessness and passion for trailblazing helps define us as an agency. Every Somnian, from intern to executive, aims to challenge the ordinary, color outside the lines and prioritize the originality in everything we deliver.…

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10 steps to get to the top in B2B marketing | B2B Marketing

How do you make it to the top in B2B marketing? Ruth Connor, head of marketing at Earnest, provides us with 10 top tips from her experience. At last week’s B2B Ignite I was chuffed to be part of a panel discussion hosted by Shane Redding. We talked about how you can make it to the top in…

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Let’s talk about the future of marketing: It’s emotional | B2B Marketing

Following B2B Marketing’s annual conference, Ignite, Molly Raycraft discusses how to transform the business beyond digitisation. The answer is pretty easy. Humans are complex beings, sometimes illogical in their thought process and emotions, sometimes even hypocritical. Technology has none of these attributes. We’ve celebrated the rationality that technology has delivered but let’s face it, things…

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5 ways content marketing can help you overcome business problems | B2B Marketing

Steve Goldhaber, founder and CEO of 26 Characters, shares five examples of how companies have used content marketing to tackle business problems. My advice is – you need to identify the problem that you’re trying to solve. Once you do that, your content strategy usually falls into place. In that spirit, below are five examples of how companies…

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Millennials are B2B’s future

Robert Green, marketing director at OLIVER Group explains why we should be embracing B2B millenials “At your age, I was already married, had kids, and had bought a house.” “You live with your head in your phone.” “Something about an avocado.” You’ve heard all this before. Laugh all you want, but millennials are taking over…

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Design Thinking: The Catalyst For Exceptional Innovation

Continuous innovation goes hand in hand with enterprise success. It can occur in all kinds of realms: new products and services, business processes and delivery methods, as well as in the ecosystem of partnerships and affiliations. Amazon and Netflix are frequently cited as innovators, and it’s true: They are masters of looking outside their core…

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Universal Identifier Key For Tracking Multidevice B2B Customers

Most people across the globe now own four or more connected devices—closer to a whopping 13 for people in North America—and many of these are mobile. More and more business is being conducted in a mobile environment as well. People are traveling, always on, and are using mobile devices to do business when and where they need…

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Machine Learning Making It Easier To Analyze CX

Improving the quality of customer experiences online has, historically, proved to be a challenge for marketers. Merely measuring them was difficult. Think about it. Businesses must track a number of different metrics–from conversion rates and load times to Net Promoter Scores and more custom KPIs–and combine them across websites, online services, and apps in a…

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Office Spaces And The Value Of Digital Experiences

Corporate headquarters have long been a canvas for displaying the goals and aspirations of the businesses operating within them. Just consider, since the mid-century, how many institutions have acquired a sculpture by Alexander Calder to stand proudly at the entrance to their offices? These giant, modern steel structures, bold in color, sent a strong message: Much like…

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How to use webinars to drive engagement and increase pipeline | B2B Marketing

Webinars may not seem the sharpest tool in your marketing armoury, but Mark Bornstein, VP of content marketing at ON24, is certain that’s not true What are the common mistakes businesses make with webinars? Mark: Companies tend to think of webinars simply as a top of funnel, lead generation tool. Their goal is to get as…

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