Study Finds Investments In Customer Experience Are Paying Off

Companies that have committed to the customer experience—factoring in the people, processes, technology, and organizational structure required to facilitate it—are outperforming their peers, according to new research from Adobe,’s parent company. That’s right: Organizations with a cross-team CX approach were nearly twice as likely to have exceeded their top 2017 business goals (20% vs.…

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UX vs UI vs IA vs IxD : 4 Confusing Digital Design Terms Defined

Once upon a time, if you said the word “design”, the odds were overwhelmingly likely you were talking about graphic design. But nowadays, the digital world is becoming increasingly more complicated and a lot of new job positions appearing, which lead to confusion for people outside or new to the design industry. Here’s a quick…

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(L-R) Kay Madati, VP and Global Head of Content Partnerships at Twitter, Melissa Selcher, VP of Brand Marketing and Corporate Communications at LinkedIn, and Gene Alston, VP of Marketing Partnerships at Facebook discuss current marketing challenges with Adobe CMO Ann Lewnes during Adobe Summit at the Venetian on Wednesday, March 28, 2018, in Las Vegas. (Photo by Jeff Bottari/Invision for Adobe/AP Images)

Facebook, LinkedIn, Twitter Execs Talk Privacy, Brand Safety, Content

Social media has become ingrained in how we communicate, work, and play. No surprise, penetration is highest among 18- to 29-year-olds (88%), though it’s no less impressive for consumers ages 30 to 49 (78%) and ages 50 to 64 (64%), according to Pew Research. Much of the credit rightfully belongs to LinkedIn, Facebook, and Twitter. At Adobe…

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Artificial Intelligence in its adoloscence

Quoting Babak Hodjat words “A lot of what AI is being used for today only scratches the surface of what can be done. It will become so ubiquitous that we won’t even call it AI anymore.” For the Nextgen to rewind and know that this form of me existed, I (AI)write this blog about my…

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Top 10 Predictions For The Digital Future

It’s that time of the year again. Adobe Summit is in full swing in Las Vegas. And for the fourth year in a row, Constellation Research founder Ray Wang and Adobe Experience Index principal analyst Tamara Gaffney took to the stage to talk about the top trends experience makers can expect over the next year.…

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Drawing a bridge and conquering adversity business concept as a group of people running from one cliff to another with the help of a pencil line sketch as a concept for bridging the gap for success.

The Most Critical Transformation Driver? Your Workforce

The hidden engine of digital transformation is your workforce, according to panelists at Adobe Summit’s Marketing Innovation track, which took place Tuesday evening in Las Vegas. The discussion featured Donna Morris, Adobe’s EVP of Customer and Employee Experience, and Jamie Gutfreund, Wunderman’s global CMO. It was moderated by Katie Juran, Adobe’s senior director of diversity…

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The Hottest B2B Social Media Marketing Trends in 2018

We are now well into 2018, and the digital marketing gurus predict that it is going to be another great yet challenging year for internet marketers. SEO and PPC will continue to dominate, whereas social media will play a more significant role in B2B and B2C marketing. However, this year is also anticipated to be…

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Adobe CEO Shantanu Narayen (L) explores the future of AI with NVIDIA CEO Jensen Huang during Adobe Summit at the Venetian on Wednesday, March 28, 2018, in Las Vegas. (Photo by Jeff Bottari/Invision for Adobe/AP Images)

As Customer Expectations Change, Experiences Must Change, Too

Day two of Adobe Summit was full of inspiration, with visionaries including Sir Richard Branson, NFL defensive end J.J. Watt, Nvidia CEO Jensen Huang, and executives from LinkedIn, Facebook, and Twitter on stage Wednesday morning talking about the personal side of digital transformation, being an experience maker, social good, and plenty more. The day began with Adobe CEO Shantanu…

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Shantanu Narayen Chairman, President and CEO of Adobe, gives his keynote speech to a room of 13,000 marketers on changing the world through digital experiences at Adobe Summit an industry leading digital marketing event, at the Venetian on Tuesday, March 27, 2018, in Las Vegas. (Photo by Jeff Bottari/Invision for Adobe/AP Images)

Adobe CEO: People Buy Experiences, Not Products

Do you remember the last vacation you took? Shantanu Narayen, Adobe’s CEO, does, and he shared that experience—a trip to New York City—on stage this morning at Adobe Summit 2018. “We saw Hamilton, via StubHub, and visited a number of sites,” he told the 13,000 attendees in Las Vegas for the conference. “It was 48 hours,…

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The B2B Elements of Value

It’s Saturday, and a chief operating officer who last week negotiated a multimillion-dollar deal for a fleet of vehicles for her company is feeling pretty good. To reward herself, she’s shopping for a convertible sports car to enjoy on weekends. Surely the price-value calculation she makes for a fun personal purchase is different from the…

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