cold storage solutions

the challenge

Despite being a leader in biobanking, Thermo Fisher Scientific’s brand reputation and value weren’t living up to their business leadership position. In addition, they were not taking advantage of the increasing importance of social media to counter and prevent brand detractors and establish meaningful relationships with today’s new lab managers who rely on social media for information. Thermo Fisher Scientific needed new ways to drive awareness and consideration of its range of cold storage solutions.

the insight

As a legacy distributor business, Thermo Fisher Scientific’s story wasn’t being told in the best way possible and the size of their brand did not match the size of their business. Their older messaging was still tied to past confidence issues, preventing Thermo Fisher Scientific from re-writing its story by showcasing the updates and innovations in its broad range of products. In addition, customers were not fully aware of their options to meet their unique storage needs, nor did they understand the nuanced differences in the choices presented.

the approach

Engineer a way to promote a connected, always-on experience that makes it easy for customers and partners to learn how only Thermo Fisher Scientific cold storage solutions can support their lab efforts throughout the entire process. Simplify and curate how we showcase our range of products and qualify the time and cost efficiencies of our cold storage system, emphasizing trusted quality, performance, sustainability and customization from a streamlined one-stop shop.