Somnio gains top 10 US B2B agency spot
Austin, Texas-based B2B marketing agency Somnio announced a milestone today. The company has reached #8 on the B2B Marketing’s Top US B2B Marcomms Agencies of 2018. “We are truly honored to be listed among these agencies,” said Harold Valderas, founder and CEO of Somnio. “Our team works hard to stay on the leading edge of digital marketing for our clients, so being recognized among these outstanding agencies is humbling.”
Somnio was founded on the idea that B2B marketing should combine great technology and expert craftsmanship. “When we started in 2003, we embraced digital from the start,” Harold said. “Bypassing traditional ‘analog’ channels allowed Somnio to focus on using the latest technologies to understand the audience and deliver business stories that connect. Our intelligence-driven approach, combining strategic thinking with machine learning tools, enabled the company to flourish in a competitive market.”
In 2014, the company pivoted to focus on integrated digital B2B marketing for science and technology companies. “We knew we had to guide our clients through the value of connected content,” said Curtis Cummings, Vice President of Client Engagement. “But we also had to introduce new ways of consuming that content.”
Somnio re-imaged the traditional white paper and introduced the first Smarter Paper to the B2B space, pioneered the adoption of in-line form submissions that connected to IBM’s CRM system, and produced one of the first connected content campaigns for one of the biggest life science companies in the world, Thermo Fisher Scientific.
“Our talent has made this possible,” said Curtis. “Our clients choose Somnio for the way we think about audience intelligence and marketing that drives behavior. We tell stories that cut through the noise.”
This achievement comes at a time when Somnio is evolving. They are marking this phase of their transformation with a new mission statement:
Challenge assumptions and understand possibilities.
Dream and build something new.
Our craft is guided by intelligence and empathy.
Our purpose is to deliver outcomes with impact.
“We are building the smart agency of the future, and that means staying nimble, using technology to better serve our clients.” said Harold.