ROCKET SOFTWARE
data virtualization manager video
the challenge
Rocket Software wanted to highlight the power of its Data Virtualization Manager (DVM) solution, an advanced technology that enables real-time access to mainframe data. The challenge was to communicate DVM’s value in a clear, engaging, and visually consistent way for IBM-branded marketing channels.
Rocket turned to Somnio to help translate a complex technical story into a concise, visually compelling video that would resonate with both technical and business audiences.
the solution
Somnio partnered closely with Rocket Software to produce a 90-second, Rocket Software–branded marketing video designed in IBM’s isometric animation style. From scripting through final production, Somnio crafted a clear, engaging narrative that highlighted Data Virtualization Manager’s core benefits—speed, integration, and accessibility.
The final piece combined custom isometric animation, professional voiceover, and music to tell a compelling story about how Rocket is shaping the future of data virtualization.
01 / SCRIPT AND STORYBOARD
crafting the story
To bring the story to life, our team began by developing a script that distilled DVM’s complex capabilities into a clear, human narrative focused on business impact. We crafted a storyline that illustrated how data moves seamlessly and securely through virtualized systems—making a highly technical topic feel accessible and relevant.
From there, we translated the script into a detailed storyboard, defining visual metaphors, pacing, and transitions to ensure every scene aligned with both Rocket’s message and IBM’s design standards. This groundwork set the tone for the final animation, balancing technical accuracy with engaging storytelling.
the results
The final video provided Rocket Software with a high-impact marketing asset that elevated how DVM is presented within IBM’s ecosystem. By simplifying complex concepts through clear storytelling and design, Somnio helped Rocket demonstrate its expertise and strengthen its position as a trusted IBM partner.
The video continues to serve as an effective tool for driving awareness and understanding of DVM among enterprise audiences.