WORKIVA EMEA & N.A.
case studies and testimonials
the challenge
Workiva, a global leader in connected reporting and compliance solutions, needed to capture and share real customer success stories from its recent user conferences in the U.S. and Europe. With dozens of interviews conducted across various languages and regions, the challenge was twofold:
Transform raw interview content into compelling, on-brand marketing assets across multiple formats (written, video, and social).
Maintain consistency and quality across languages, formats, and global audiences—while managing a high volume of deliverables in a tight timeline
the solution
Somnio partnered with Workiva to deliver a comprehensive content and video package designed for maximum reach and flexibility:
14 new written case studies in English and British-English, with select versions translated into Spanish and German to meet regional needs.
21 edited long-form video testimonials ready for embedding on Workiva’s case study pages.
21 versions of the long-form videos optimized for YouTube, featuring custom end cards.
18 short-form social video edits, designed to capture attention quickly on platforms like LinkedIn and Twitter.
Content delivered in multiple languages, including English, Spanish, and German, for global accessibility.

the approach
Somnio adopted a collaborative, phased production workflow to manage the diverse set of deliverables.
We aligned closely with Workiva stakeholders to prioritize interviews, extract compelling storylines, and shape narratives tailored to each format. Each case study—whether written or video—was crafted to reflect Workiva’s brand voice, strategic goals, and customer impact, while localization needs were seamlessly integrated into our production process to serve international markets.